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Style With A Cause

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All proceeds from Susu Style support programs that benefit the indigenous Wayúu community, giving back to the women who hand-weave these beautiful Susu. For the Wayúu people, knowing how to weave is a symbol of creativity, intelligence and wisdom, a practice that is passed on from one generation to the next.

About the Wayúu

The Wayúu or Guajiros are among the few Latin American ethnic groups that have been able to avoid European acculturation over the centuries. They speak Wayunaiki and inhabit the Guajira Peninsula.

Wayúu families are organized by clans and unlike most societies, the Wayúu family is matrilineal, that is, Wayúu children bear their mother’s last name.

Wayúu women are the center of the family, responsible for teaching their culture and beliefs to their children. Wayuu men teach the boys all the “masculine” tasks, like pasturing, hunting, fishing and building their houses. 

Guajira women learn how to make bags called Susu. For the most part, the designs are patterns of geometrical shapes. Each bag is made by one woman; therefore each design is one-of-a-kind. Weaving these bags is arduous work. It takes a Guajira woman about 20 eight-hour-days to complete just one bag.

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